Does a country makes a difference; Canada Dry vs Schweppes

By; E.te Grotenhuis Dear Sodaholics, Today we will be analysing one of the most successful niche Soda brands that is currently out on the shelves. It is the refreshing drink, “Canada Dry”, and it comes from the Dr. Pepper-Snapple Group. It originally started as a tonic in Canada back in 1890. It was launched by…

Behind the brand

By; E. te Grotenhuis Dear Sodaholics, Today I want to talk about something what most businesses do not want to show if they are not good in it. Something that will decrease their brand value if the company does not manage it will. The subject of today’s blog is about social responsibility. To understand the…

FÏNLEY: “L’expérience exigée”

By Thibault Vanderschooten Dear Sodaholics readers, Aren’t you an adult? Don’t you like soda because it’s unhealthy? Don’t you want to stay fit? Coca Cola has the solution since 2014. Indeed, after Coca Cola zero in 2007 the company decided again in 2014 to target the young and healthy adult with a new refreshing product: FÏNLEY. FÏNLEY is a…

Soda brands’ tumultuous relationship with celebrity endorsement

By Anais Dewitte Dear Sodaholic readers, Today I’ll talk about a fancy topic… celebrities! As you all have noticed, brands love to use celebrities to advertise and sell their products or services. It allows them to use the image of a respected personality who implicitly say to the customer that they use this particular product…

Innocent Bubbles: Fruits and Spring Water

By Thibault Vanderschooten Dear Sodaholic Readers, Here is the refreshing beverage you always wanted: the joy of a soda with the benefits of fruits and spring water, nothing else. Do not thank me, it’s my christmas gift. Innocent decided to launch his first “soda” in UK. Innocent is an English brand created in 1998 and…

Izze: Simple and Humble

By: Madeleine Horrigan Dear Sodaholics, Have you heard of the brand Izze? Izze (pronounced Iz-zee) is an American beverage company with wholesome roots. Beginning in Boulder, Colorado, two friends named Todd and Greg decided that they wanted to create a drink that tastes good and does good for the world. Todd and Greg were inspired…

Battle of the Brands: Energy Drinks

By: Madeleine Horrigan Dear Sodaholics, I’m sure you’ve all heard of the energy drinks Red Bull, Monster, and Rockstar, and you likely have an opinion on them as well. Energy drinks are definitely not for everyone, but those who do enjoy them often have a favourite brand meaning that these energy drinks tend to have…

Jones Soda, a brand with a unique personality

By Anais Dewitte Dear Sodaholic reader, today I wanted to talk about a brand that means a lot to me: Jones Soda Co. Jones Soda Co is a Canadian brand which was created in 1996 and immediately positioned itself as a young eccentric company playing in the New Age Beverage category. It is clearly positioned…

RedBull gives you wiiiiiings

By Julie Lorenzi Red Bull was created in the mid 80s as an Energy Drink by Dietrich Mateschitz. In 1987, the Red Bull Energy Drink is commercialized in Austria, and is  welcomed as a major product innovation but also as a product category innovation. Nowadays, the brand is present in 169 countries. The very first ad was released in…

Sprite: “Obey your thirst”

By Julie Lorenzi Dear Sodaholic readers, Historically, Sprite was created in Germany as Fanta Klare Zitrone in 1959, and in 1961 the drink was introduced in the United States as Fanta. As you can imagine, the successful Sprite brand belongs to the Coca-Cola Company… Sprite is a lemon and lime soft drink for teenagers mainly with 100% natural flavors, sold in more than…

Battle of the Brands: Gatorade vs. PowerAde

By: Madeleine Horrigan Dear Sodaholics, I’m guessing you have all tried a sports drink at least once, whether it was because you were playing sports or not. The two most popular sports drinks on the market are Gatorade and PowerAde, and both happen to be made by two of the biggest soda producers: Coca-Cola Company…

Discover our new brand: Bubbles!

Dear Sodaholic reader, Today we want to present our new project: creating a new soda brand as we all are soda lovers, we felt the need to bridge a particular gap: a healthy soda for kids. Indeed, we draw a positioning map (see below) and we can see a blank in the right corner meaning…